Supply Chain Firm Grows Organic Traffic 412% in 14 Months
A Bentonville-area supply chain services company needed to compete nationally against firms 10x their size. Our national SEO campaign transformed their digital presence from invisible to industry-leading.
The Challenge
What this business was facing.
This NW Arkansas supply chain consulting firm served Walmart and its vendor ecosystem but was entirely invisible in national search results. Their website had never been optimized, their domain authority was 14, and they were competing against firms in Dallas, Chicago, and Atlanta with DAs above 60. Despite a stellar reputation within the Bentonville vendor community, prospects outside Arkansas could not find them. The company was spending $18,000 per month on paid search with diminishing returns and needed an organic channel that could compound over time.
Our Approach
What we did, step by step.
- 1
Performed a 200-point technical SEO audit and resolved 47 critical issues including duplicate content across service pages, missing schema markup, and a site architecture that buried key pages four clicks deep.
- 2
Built a content strategy around 8 topical clusters covering retail supply chain optimization, vendor compliance, logistics consulting, and category management, each cluster designed to establish topical authority in their specific expertise areas.
- 3
Launched a digital PR and link building campaign targeting supply chain trade publications, logistics industry blogs, and business publications covering the NW Arkansas economic ecosystem.
- 4
Created 36 pieces of long-form content over 14 months, each thoroughly researched with input from the company's senior consultants, producing genuine expertise content that earned natural backlinks.
- 5
Implemented structured data markup across all service pages and case study content to capture rich snippet positions for key queries.
The Results
Documented outcomes.
Organic traffic increased from 1,200 to 6,148 monthly sessions, a year-over-year increase of 412%.
First-page rankings grew from 12 keywords to 94, including 6 featured snippet positions for high-value supply chain consulting queries.
Monthly qualified lead volume grew from 83 to 340, with organic leads converting at 2.4x the rate of paid search leads.
Domain authority increased from 14 to 41, establishing the firm as a credible digital presence in national supply chain search results.
The company reduced paid search spend by 60% while generating more total leads through the organic channel.
"We went from being Bentonville's best-kept secret to showing up on the first page nationally. The ROI on this investment has been extraordinary, our pipeline has never been healthier."
, Managing Director. NW Arkansas Supply Chain Consultancy
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