Healthcare Practice Dominates Little Rock Map Pack in 4 Months
A multi-location healthcare practice in Little Rock was losing patients to competitors who dominated the Google Map Pack. Our local SEO campaign put them in the #1 map position across their primary service categories.
The Challenge
What this business was facing.
This multi-location healthcare practice had three offices across the Little Rock metro, in West Little Rock, Chenal Valley, and North Little Rock. Despite being one of the most experienced practices in Central Arkansas, they ranked 7th or lower in the Google Map Pack for every primary service keyword. Competitor practices with fewer credentials and lower patient satisfaction were capturing the majority of new patient calls from Google. The practice had 34 Google reviews across all locations, most over two years old, while top-ranking competitors had 150 or more.
Our Approach
What we did, step by step.
- 1
Completely rebuilt all three Google Business Profiles with optimized categories, medical-specific attributes, geo-tagged photos of each office, and a consistent posting schedule aligned with seasonal health topics.
- 2
Audited and corrected 180+ citation listings across healthcare directories, general business directories, and insurance provider directories, resolving NAP inconsistencies that were suppressing map pack visibility.
- 3
Deployed a HIPAA-compliant review generation system that integrated with their patient management software, automatically requesting reviews 48 hours after appointments with a 93% delivery rate.
- 4
Built location-specific service pages for each office targeting neighborhood-level search terms (e.g., "family doctor West Little Rock" and "pediatrician near Chenal") with proper local schema markup.
- 5
Established a local link building campaign targeting Central Arkansas health and community organizations, parent groups, and school wellness programs.
The Results
Documented outcomes.
Primary Google Business Profile moved from position 7 to position 1 in the map pack for 12 out of 15 target service keywords within 4 months.
Monthly new patient calls attributed to Google increased 215%, from 47 to 148 calls per month across all three locations.
Google review count grew from 34 to 187 with an average rating of 4.8 stars, making them the most-reviewed practice in their specialty in Little Rock.
Website traffic from local search queries increased 340%, with each location page generating targeted traffic from its specific service area.
The practice added a fourth location 8 months into the campaign, with the new office ranking in the top 3 map pack positions within 60 days of opening.
"Our phones started ringing in ways we had never experienced. We had to hire two additional front-desk staff just to handle the volume. The local SEO work transformed our patient acquisition."
, Practice Administrator. Little Rock Healthcare Group
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